Use These Little Known Psychologist Tricks To Understand Your Customers
People don’t make completely random decisions, especially when it comes to what they do with their time and money. Learning some of the basic principles…
Measuring Customer Satisfaction – This simple 5 question survey is all you need
CEOs of businesses who have a small or no marketing team can still (and should) aspire to understand their customer’s level of satisfaction that his/her…
Your Complete Marketing Meal Plan
A healthy digital marketing plan is made up of a balanced diet of email, content, social, and search that will deliver satisfying campaigns and long-term…
How to Use Pricing as Part of Your Marketing Strategy
Pricing is always an integral part of every company’s marketing campaign. The prices you set for your products influence how your customers – or potential…
Five Things To Look For In A New CRM Application
So, the customer relationship management (CRM) system that you purchased back in the 1990s has run its course. You’re thinking about going in a new…
How to Organize Your Financials and Make Better Business Decisions
33% of small businesses fail within the first two years. More than 50% fail within 5 years. One study shows that 96% of businesses fail…
How To Set The Right Price For Your Product Or Service
“How much should I charge?” is a question I get asked a lot. “How much will it take for you to smile when you see…
How Companies Can Prove ROI on Marketing Efforts
Marketing efforts, especially content marketing, can be hard to quantify because you don’t really know how much social media posts, articles, or blog posts are…
Marketing Strategy Templates To Make Marketing Easy
Have you chosen a single marketing strategy and supporting tactics for your small business? I’m always telling people to do LESS marketing so they can…
Small Businesses: 5 Ways to Mobilize Your Marketing
Consumers today are more mobile-reliant than ever before. Pew Internet tells us 91 percent of American adults own a cell phone, and 56 percent of…