Marketing Strategy Is The Key To Your Business Plan And Crowdfunding Pitch
At the heart of any business plan is the marketing strategy. It defines your specific business revenue goals, your customers, how you plan to target…
The Politics of Branding – Don’t Make These Lands’ End Mistakes
New communication strategies are usually a good idea for businesses wanting to grow. It lets the company reach new demographics who might not have heard…
Why No One Reads Your Facebook Business Posts (and How to Fix This)
With Facebook’s newsfeed algorithm changes during the summer, the social media giant prioritized content from friends and family over brands, limiting the reach of Facebook…
How To Set The Right Price For Your Product Or Service
“How much should I charge?” is a question I get asked a lot. “How much will it take for you to smile when you see…
Looking for Low Budget Marketing Ideas? Here’s the Best Way to Spend $500
There are only three things that matter to you: finding customers, keeping customers, and making money. That’s what marketing is for — isn’t it? Then…
How Can Small Businesses Benefit From Cutting-Edge CRM Strategies?
Customer relationship management strategies bring to small businesses so much that it can be hard to quantify how many different ways a business will benefit…
How To Manage Online Reviews
Who has heard somebody say this before? “I’m going to write them a bad Yelp review.” Just me? I didn’t think so. WHY YOU HAVE…
Small Businesses: 5 Ways to Mobilize Your Marketing
Consumers today are more mobile-reliant than ever before. Pew Internet tells us 91 percent of American adults own a cell phone, and 56 percent of…
Use These Little Known Psychologist Tricks To Understand Your Customers
People don’t make completely random decisions, especially when it comes to what they do with their time and money. Learning some of the basic principles…
3 Reasons to Print Branded Materials In-House
Many businesses now recognize the appeal of printed and digital media in comparison to concentrating on the online space exclusively. Most small business owners reach…