How to Use Pricing as Part of Your Marketing Strategy
Pricing is always an integral part of every company’s marketing campaign. The prices you set for your products influence how your customers – or potential…
5 Great Tips for Effective Niche Market Marketing
A lot of small business owners think if they offer more products or services, they’ll get more customers. That makes sense, right? The truth is:…
How To Get More Sales Appointments
There are 5 key ways to get more sales appointments. 1) Embrace that the right prospects want to talk to you. 2) Target the people…
3 Marketing Structures Your Business Can’t Live Without
In the one and only acting class I ever took, I remember the teacher going on and on about “Structure is freedom”. The second I…
Every “No” Is Money In Your Pocket
The most frustrating part of selling is getting a “no”. In fact, it’s this part of selling that’s given sales the reputation of forcing people…
4 Banner Ad Design Tips to Improve Conversion
Though the display ad more commonly known as the banner ad has been around since Internet adoption overtook the world, it is one of the…
Measuring Customer Satisfaction – This simple 5 question survey is all you need
CEOs of businesses who have a small or no marketing team can still (and should) aspire to understand their customer’s level of satisfaction that his/her…
Your Complete Marketing Meal Plan
A healthy digital marketing plan is made up of a balanced diet of email, content, social, and search that will deliver satisfying campaigns and long-term…
Market Research Tools For Small Business Owners
Market research is the first step in the marketing process. Typically, when you think market research, you think online surveys or polls. While these are,…
The World’s Deadliest Marketers and How to Successfully Swipe Their Siren Song
I’m going to just lay it out there — I’m a marketing info junkie. I know — I KNOW — I should know better. But…
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